Episode 18

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Published on:

2nd Dec 2024

Ben Cooper, D&AD

Creative Trends, Shaping Our World

In this episode, Laura Roberts, Managing Director INVNT APAC is joined by Ben Cooper, a multifaceted strategist, creative, and technologist who presented D&AD’s latest trends report. Ben captivated a packed audience with insights on three key trends shaping the future of brand engagement. 

From the rise of niche fandoms to the importance of localised impact, Ben shares invaluable perspectives that challenge traditional marketing approaches.

Whether you’re a brand leader, a creative thinker, or simply curious about the intersection of culture and commerce, tune in as they explore how to connect more authentically with audiences in 2025 and beyond.

*Recorded Live at SXSW Sydney 2024*

More on SXSW Sydney & The Discovery Stage: https://invntapac.com/

Meet INVNT®: https://invnt.com/

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About the Podcast

On The Moon
INVNT® Presents: On The Moon
On a mission to put a brand on the moon, INVNT® brings you bold conversations with the visionaries rewriting the rules of storytelling, culture, and human connection. From game-changing experiences to ideas that defy cultural gravity, this is where challenger brands and trailblazers collide to shape the future—and make history.

About your host

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Jhonathan Mendez de Leon